Say the word "Hyundai" to some people and they will respond with "cheap cars" as their answer for describing the Korean automotive giant. Known for building the Accent, Elantra, and other low-priced vehicles, it isn't hard for consumers to get a new set of wheels at prices starting around $10K, thanks to special rebates the brand is currently offering.

Put Away The Honda Bikes - Cheap Cars Are Coming

But those prices are a small fortune to people in places like India, where the standard mode of transportation for many families is piling on their Honda motorbike and heading out. Buses and trains in India are crammed with people who can't afford even the most basic transportation, but thanks to Ratan Tata who has promised to build a $2500 car for the Indian market, that is expected to change.

Since Tata's announcement in January of this year, several other global automakers have responded by saying that they, too, will build affordable cars for India and similar markets, though stopping short of saying they'd be able to match the Nano's price.

Hyundai's Absence, Kia's Too

Curiously absent from the clamoring legions of "let's make cheap cars for India" clamor has been Hyundai. Nissan, Peugeot, VW, GM, and several Japanese brands have announced their quest for cheap car greatness, but until yesterday not a peep was heard from Hyundai. Seeing that they already own controlling interest in Kia, some sort of car from the joint automakers could possibly supply the emerging market.

Hyundai's response was made official in a recent interview with Hyundai Motor India managing director and CEO Heung-soo Lheem who told Indian media that Hyundai would bring a car retailing for $3500 to the Indian market by 2011.

Half The Price Of The Hyundai Santro

The ultra-low cost Hyundai car will cost about half the price of its current barebones model, the Santro, which sells for just over US$6000. Lheem said that Hyundai's Namyang Technology Research Center is currently developing the budget vehicle, which will be produced in India and exported to other countries. Hyundai says that the yet-to-be-named model will be far superior to the Nano in quality and performance, likely a good thing considering that the Nano could not possibly sell stateside due to safety issues.

The global trend is for automakers to continue developing cars for emerging markets as international wealth increases and a growing middle class demands their own transportation. Sure, the pressure on the world oil supply will only worsen, but by that time the availability of plug-in hybrids such as the Chevy Volt could lessen that pressure elsewhere.

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Paris time June 13, 2009 15:00 pm, 77th session of the Le Mans 24 Hour Endurance Race (Les 24 Heures du Mans) at a distance of 200 kilometers Balixinan Le Mans (Le Mans) as scheduled. 55 teams in the La - Vincent track (Circuit de la Sarthe) fierce fight lasting to the end Peugeot pushing my limits and won the championship. This year's Le Mans 24 Hour Endurance Race, as always, to be the world's leading watch brand Rolex's dedication to supporting the brand since 2001, that is, become a competition, "the official time partner." After the match three players from the championship team won the championship trophy in the game, but also access to brand-sponsored by Rolex Daytona universe account type watch (Cosmograph Daytona), is worth mentioning that the watch behind the Special engraved with "2009 Le Mans 24 hour endurance race winner" message.

Le Mans 24 hour endurance race - the world's most challenging endurance race car

Each year in June at the Le Mans 24 hour endurance race fans who had been assessed as the world's oldest and most difficult and most able to reflect the vehicle speed, endurance and teamwork of the racing events. The first race at Le Mans in 1923, was founded in a closed circular route on a single lap length 13.5 kilometers. From the late 90s of last century, Le Mans 24 Hours will begin to leave, to promote to the world. The latest Asian Le Mans Series is this year Okayama International Circuit in Japan, and China's Shanghai circuit.

Each entry in this year's participating teams are sent only three race drivers, they take turns driving the car to complete the entire race, not only is the reliability of a test car, but also for the driver and the will of the ultimate physical challenge. End within 24 hours, the longest distance traveled and the team will receive championship winning car mileage are generally located in more than 5,000 kilometers.

French summer unsettled weather will not affect the current Le Mans 24 hour endurance race exciting. Championship race in the strength of strong Jin, Audi, Peugeot and Aston - Martin among the team started. Honor to win the competition, teams were sent into the strength of strong competition for talented driver. Peugeot to play with different kind of good to become champions, and thus put an end to the Audi team since 2001 to maintain the myth of consecutive championship.
Rolex and the Le Mans 24 Hour Endurance Race

Adhering to the tireless pursuit of precision timing, since the Rolex 30 years since the last century have been liaising with the car, the right speed and precision demanding movements have seen. Since 2001, Rolex has become the Le Mans 24 Hour Endurance Race "Official Timing Partner." Le Mans 24 Hour race driving the emergence of a number of technical innovations for the common development of civilian mass production model made a considerable contribution (braking, lighting, energy consumption, bio-fuel and tire resistance, etc.). Progress in the promotion of the car so the technical performance, reliability, stability and security on the corporate ladder. Which is also Rolex has long supported the innovation and excellence, and an unshaken efforts to promote the concept of development of human society coincide.

Rolex and sport

Rolex 30 years from the date of the last century have begun to enter the field of car racing.

Since then, the famous British drivers, a number of land speed record holder Maierkemu - Campbell Sir (Sir Malcolm Campbell) had been wearing a Rolex Oyster watch. In September 1935, he drove Blue Jays broke through the 300 miles per hour the car to 301 miles / hour (484 km / h) of the amazing accomplishments of the prevailing speed of the miracle of creation!

The last century, the late 50s, Rolex and car movement forged a real grade steel. In 1959, together Rolex Daytona International Speedway, which is located in the United States forro Florida, is a 24-hour Daytona endurance race location. In 1992, Rolex became title sponsor of the event, when the latter has just been with the Le Mans 24 hour endurance race of common areas of the world's two most famous race. ROLEX Daytona 24-hour endurance race held annually in North America's only 24-hour endurance race.

The last century, the late 50s, Rolex and car movement forged a real grade steel. In 1959, together Rolex Daytona International Speedway, which is located in the United States forro Florida, is a 24-hour Daytona endurance race location. In 1992, Rolex became title sponsor of the event, when the latter has just been with the Le Mans 24 hour endurance race of common areas of the world's two most famous race. ROLEX Daytona 24-hour endurance race held annually in North America's only 24-hour endurance race.

Today, Rolex sponsored a total of three contests. One of the endurance race, including:

ROLEX Daytona 24-Hour Endurance Race

Le Mans 24 Hour Endurance Race

Le Mans Series, including five games, respectively 1,000 km length of the game, competition will take place all over the world circuit

Rolex Sports Car Series (Rolex Sports Car Series), in order to crown as logo, from a few field events that make up the United States.

2009 Asian Le Mans Series, respectively, October 30 and November 1 at the Okayama International Circuit and Shanghai, China Speedway

Since the 2001 and 2005, the Rolex is the Le Mans 24 Hours and Le Mans Series "official timing partner."

In addition, Rolex has sponsored and participated in a number of classic cars and classic cars events appreciation activities.

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